Learn the Key Strategies for Gaining Measuring and Maintaining the Evolving Concept of Mindshare
DUBLIN, Ireland--Research and Markets (http://www.researchandmarkets.com/reports/c74111) has announced the addition of "Achieving Customer Mindshare Through Public Relations: Industry Leaders on Understanding the Consumers Needs, Developing a Strategic Plan, and Creating a Buzz (Inside the Minds)" to their offering.
Achieving Customer Mindshare through Public Relations is an authoritative, insider's perspective on the key strategies for gaining, measuring, and maintaining the evolving concept of mindshare. Featuring presidents and CEOs representing some of the nation's leading public relations firms, this book provides a broad, yet comprehensive overview of the process involved in making the consumer the best advocate of your brand.
Discussing the importance of developing a stand-out reputation in a bustling marketplace, these authors articulate the finer points of an industry in which customer loyalty translates into increased revenues. From targeting the right audience to utilizing new media channels, these authorities offer practical and adaptable strategies for breaking through today's barrage of media to attain market mindshare. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great innovative minds of today, as experts offer an insider's glimpse into this competitive industry.
Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.
Contents:
1. Brian Maloney and Margie Fox, Partners, Maloney & Fox LLC - "Distinctive, Different, Singular. Maloney & Fox: The Distiffingular Agency"
2. Agnes Huff, Ph.D., President and CEO, gnes Huff Communications Group LLC - "Mastering Positive Mindshare"
3. Gwinavere A. Johnston, CEO, JohnstonWelles Public Relations - "What Matters: Who You Are and What You Do"
4. Jane Grant, President, Pierson Grant Public Relations - "If You're Not Delivering Service and Results, You're in the Wrong Business"
5. Mike Swenson, President, Barkley Public Relations - "Cause Branding: Making Emotional Connections"
6. Richard J. Wolff, Ph.D., Chief Executive Officer, The Global Consulting Group - "Capturing Mindshare in a Complex Communications Environment"
7. Hilary JM Topper, MPA, President and CEO, HJMT Communications LLC - "Achieving Mindshare: A Step-by-Step How-to"
For more information visit http://www.researchandmarkets.com/reports/c74111.
Contacts
Research and Markets
Laura Wood, Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com
Achieving Customer Mindshare through Public Relations is an authoritative, insider's perspective on the key strategies for gaining, measuring, and maintaining the evolving concept of mindshare. Featuring presidents and CEOs representing some of the nation's leading public relations firms, this book provides a broad, yet comprehensive overview of the process involved in making the consumer the best advocate of your brand.
Discussing the importance of developing a stand-out reputation in a bustling marketplace, these authors articulate the finer points of an industry in which customer loyalty translates into increased revenues. From targeting the right audience to utilizing new media channels, these authorities offer practical and adaptable strategies for breaking through today's barrage of media to attain market mindshare. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great innovative minds of today, as experts offer an insider's glimpse into this competitive industry.
Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.
Contents:
1. Brian Maloney and Margie Fox, Partners, Maloney & Fox LLC - "Distinctive, Different, Singular. Maloney & Fox: The Distiffingular Agency"
2. Agnes Huff, Ph.D., President and CEO, gnes Huff Communications Group LLC - "Mastering Positive Mindshare"
3. Gwinavere A. Johnston, CEO, JohnstonWelles Public Relations - "What Matters: Who You Are and What You Do"
4. Jane Grant, President, Pierson Grant Public Relations - "If You're Not Delivering Service and Results, You're in the Wrong Business"
5. Mike Swenson, President, Barkley Public Relations - "Cause Branding: Making Emotional Connections"
6. Richard J. Wolff, Ph.D., Chief Executive Officer, The Global Consulting Group - "Capturing Mindshare in a Complex Communications Environment"
7. Hilary JM Topper, MPA, President and CEO, HJMT Communications LLC - "Achieving Mindshare: A Step-by-Step How-to"
For more information visit http://www.researchandmarkets.com/reports/c74111.
Contacts
Research and Markets
Laura Wood, Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com
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