Valassis Selects Coupons, Inc. to Power New Online Savings Portal
MOUNTAIN VIEW, Calif.--Coupons, Inc., the world's leading provider of printable coupon marketing and technology solutions, today announced it has partnered with Valassis Communications Inc. (NYSE:VCI), the nation's leading marketing services company, to provide secure coupon printing for its new online savings portal. The portal will be a destination for shoppers to get valuable deals, savings, coupons and information on products.
An undisputed leader in providing value-oriented content to consumers, Valassis solutions combine targeting, integrated media and multiple distribution methods to meet marketing objectives. Valassis serves 96 of the 100 leading U.S. advertisers with national, regional and local reach. Strengthened by its recent acquisition of ADVO, the nation's leading shared mail provider, Valassis now reaches 79 million households weekly and up to 114 million households monthly with ADVO's shared mail program. A pioneer in the coupon industry, Valassis created and standardized the free-standing insert (FSI) that 60 million households have come to expect in their weekend newspapers. To extend that reach across the growing number of households that see the Internet as their primary source of information, Valassis will use products and services from Coupons, Inc., the industry leader in printable coupon solutions. Valassis will conduct a beta test of this offering in late summer 2007 with a planned rollout in January 2008.
Coupons, Inc. enables more than 99% of online printable coupon offerings. Its Digital FSI(TM) platform is by far the largest coupon distribution platform on the Internet, and it provides the most flexible, secure set of services to coupon-enable any type of online promotions or advertising. This partnership with Coupons, Inc. will allow Valassis to quickly bring its multi-faceted approach to national and local coupon promotions to its online initiatives.
"As consumer media consumption and engagement continues to shift to the Internet, this is the right time to enter the online space and Coupons, Inc. is the right partner," said Brian Costello, President of Valassis Interactive. "Coupons, Inc.'s reputation in the market with leading brands is unparalleled for online promotions. In addition, their technology will allow us to realize the vision we have for our online portal. Our partnership with Coupons, Inc. and the introduction of our offering will allow clients to reach the widest audience through a mix of online and offline coupon distribution."
The partnership builds on a long-term relationship between Valassis and Coupons, Inc. Valassis invested early in Coupons, Inc. The two companies have worked together on several initiatives, but this portal is the first major program the companies have launched together in the United States. Valassis joins Yahoo, Grocery Shopping Network, Couponstar UK, and others in using Coupons, Inc.'s CLIP(TM) technology to power a major coupon destination site. CLIP is a rich suite of web services that enable destination Web sites to seamlessly integrate coupon and related promotional content into their sites, giving brands greater opportunities to reach consumers with information about their products, while offering promotions and savings.
"We're proud and excited to be working with Valassis on this project. They have always been the innovator in coupon promotions, and our platform provides them the opportunity to be a leader online as well," said Coupons, Inc. CEO Steven Boal. "Our new CLIP(TM) web services platform, Concordance(TM) contextual targeting engine, and other innovative products fit perfectly with Valassis' goals for their online services. Together we will offer the best destination on the web for shopping tools and value, and we will offer our many mutual clients a great way to create integrated online and offline promotional campaigns."
Coupons, Inc. works with more than 600 brands, including top consumer packaged goods (CPGs), pharmaceutical, electronics, retail, entertainment, and media companies. The Coupons Inc. Digital FSI(TM) Network is the world's largest coupon network with thousands of consumer Web sites reaching more than 75 million shoppers. Its recent acquisition of Boodle and technical developments such as enhancing its coupon format and enabling its partners to create new and creative ways to present coupon offers to consumers through its CLIP(TM) service have further extended the company's leadership in the printable coupon industry.
About Valassis
Valassis is the nation's leading marketing services company, offering unique and diverse media plans with the most comprehensive product and customer portfolio in the industry. The company offers products and services including newspaper-delivered promotions such as inserts, sampling, polybags and on-page advertisements; shared mail; direct mail; in-store marketing; direct-to-door advertising and sampling; Internet-delivered marketing; loyalty marketing software; coupon and promotion clearing; promotion planning; and analytic services. We reach over 60 million households through weekly newspaper distribution and 90% of U.S. homes through shared mail distribution. The company has relationships with more than 15,000 advertisers worldwide in various industries, representing 96 of the top 100 U.S. advertisers. With global headquarters in Livonia, Michigan, the company employs approximately 7,500 associates in 22 states and nine countries and is widely recognized for its associate and corporate citizenship programs. Valassis companies include ADVO, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc. For additional information, visit the company Web site at http://www.valassis.com.
About Coupons, Inc.
Coupons, Inc. is the leading U.S. provider of printable coupon marketing and technology solutions. Coupons, Inc.'s core couponing, customer acquisition, and family code services provide clients with creation, distribution, tracking and reporting of printable coupons that can be used for traditional in-store redemption. A network of thousands of consumer websites, consumer packaged good manufacturers, and pharmaceutical suppliers distribute offers via Coupons, Inc.'s distribution network and Digital FSI platform. Independent and privately held, Coupons, Inc. represents the most flexible, effective, fraud-resistant, print-from-the-web coupon solution available in the marketplace, and the most popular alternative to traditional couponing. Coupons, Inc. clients and licensees Include the majority of top consumer packaged goods and brands, such as Johnson & Johnson, General Mills, Kimberly-Clark, Masterfoods, Kraft Foods, Clorox, Valassis, and News Corporation's News America Marketing.
Contacts
Atomic PR for Coupons, Inc.
Martha Shaughnessy, 415-402-0230
martha@atomicpr.com
or
Valassis Corporate Communications
Mary Broaddus, 734-591-7375
broaddusm@valassis.com
An undisputed leader in providing value-oriented content to consumers, Valassis solutions combine targeting, integrated media and multiple distribution methods to meet marketing objectives. Valassis serves 96 of the 100 leading U.S. advertisers with national, regional and local reach. Strengthened by its recent acquisition of ADVO, the nation's leading shared mail provider, Valassis now reaches 79 million households weekly and up to 114 million households monthly with ADVO's shared mail program. A pioneer in the coupon industry, Valassis created and standardized the free-standing insert (FSI) that 60 million households have come to expect in their weekend newspapers. To extend that reach across the growing number of households that see the Internet as their primary source of information, Valassis will use products and services from Coupons, Inc., the industry leader in printable coupon solutions. Valassis will conduct a beta test of this offering in late summer 2007 with a planned rollout in January 2008.
Coupons, Inc. enables more than 99% of online printable coupon offerings. Its Digital FSI(TM) platform is by far the largest coupon distribution platform on the Internet, and it provides the most flexible, secure set of services to coupon-enable any type of online promotions or advertising. This partnership with Coupons, Inc. will allow Valassis to quickly bring its multi-faceted approach to national and local coupon promotions to its online initiatives.
"As consumer media consumption and engagement continues to shift to the Internet, this is the right time to enter the online space and Coupons, Inc. is the right partner," said Brian Costello, President of Valassis Interactive. "Coupons, Inc.'s reputation in the market with leading brands is unparalleled for online promotions. In addition, their technology will allow us to realize the vision we have for our online portal. Our partnership with Coupons, Inc. and the introduction of our offering will allow clients to reach the widest audience through a mix of online and offline coupon distribution."
The partnership builds on a long-term relationship between Valassis and Coupons, Inc. Valassis invested early in Coupons, Inc. The two companies have worked together on several initiatives, but this portal is the first major program the companies have launched together in the United States. Valassis joins Yahoo, Grocery Shopping Network, Couponstar UK, and others in using Coupons, Inc.'s CLIP(TM) technology to power a major coupon destination site. CLIP is a rich suite of web services that enable destination Web sites to seamlessly integrate coupon and related promotional content into their sites, giving brands greater opportunities to reach consumers with information about their products, while offering promotions and savings.
"We're proud and excited to be working with Valassis on this project. They have always been the innovator in coupon promotions, and our platform provides them the opportunity to be a leader online as well," said Coupons, Inc. CEO Steven Boal. "Our new CLIP(TM) web services platform, Concordance(TM) contextual targeting engine, and other innovative products fit perfectly with Valassis' goals for their online services. Together we will offer the best destination on the web for shopping tools and value, and we will offer our many mutual clients a great way to create integrated online and offline promotional campaigns."
Coupons, Inc. works with more than 600 brands, including top consumer packaged goods (CPGs), pharmaceutical, electronics, retail, entertainment, and media companies. The Coupons Inc. Digital FSI(TM) Network is the world's largest coupon network with thousands of consumer Web sites reaching more than 75 million shoppers. Its recent acquisition of Boodle and technical developments such as enhancing its coupon format and enabling its partners to create new and creative ways to present coupon offers to consumers through its CLIP(TM) service have further extended the company's leadership in the printable coupon industry.
About Valassis
Valassis is the nation's leading marketing services company, offering unique and diverse media plans with the most comprehensive product and customer portfolio in the industry. The company offers products and services including newspaper-delivered promotions such as inserts, sampling, polybags and on-page advertisements; shared mail; direct mail; in-store marketing; direct-to-door advertising and sampling; Internet-delivered marketing; loyalty marketing software; coupon and promotion clearing; promotion planning; and analytic services. We reach over 60 million households through weekly newspaper distribution and 90% of U.S. homes through shared mail distribution. The company has relationships with more than 15,000 advertisers worldwide in various industries, representing 96 of the top 100 U.S. advertisers. With global headquarters in Livonia, Michigan, the company employs approximately 7,500 associates in 22 states and nine countries and is widely recognized for its associate and corporate citizenship programs. Valassis companies include ADVO, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc. For additional information, visit the company Web site at http://www.valassis.com.
About Coupons, Inc.
Coupons, Inc. is the leading U.S. provider of printable coupon marketing and technology solutions. Coupons, Inc.'s core couponing, customer acquisition, and family code services provide clients with creation, distribution, tracking and reporting of printable coupons that can be used for traditional in-store redemption. A network of thousands of consumer websites, consumer packaged good manufacturers, and pharmaceutical suppliers distribute offers via Coupons, Inc.'s distribution network and Digital FSI platform. Independent and privately held, Coupons, Inc. represents the most flexible, effective, fraud-resistant, print-from-the-web coupon solution available in the marketplace, and the most popular alternative to traditional couponing. Coupons, Inc. clients and licensees Include the majority of top consumer packaged goods and brands, such as Johnson & Johnson, General Mills, Kimberly-Clark, Masterfoods, Kraft Foods, Clorox, Valassis, and News Corporation's News America Marketing.
Contacts
Atomic PR for Coupons, Inc.
Martha Shaughnessy, 415-402-0230
martha@atomicpr.com
or
Valassis Corporate Communications
Mary Broaddus, 734-591-7375
broaddusm@valassis.com
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