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Announcing the 2016 Bulldog Media Relations Awards Winners and the Launch of the 2016 Digital/Social PR Awards


/EINPresswire.com/ -- HACKENSACK, NJ -- (Marketwired) -- 05/31/16 -- Bulldog Reporter is excited to announce the winners of the 2016 Bulldog Media Relations Awards program. With hundreds of submissions entered annually, this is the biggest of the five Bulldog Awards programs, this year being no exception. The PR news and intelligence resource also announces the launch of the 2016 Bulldog Digital/Social PR Awards where PR professionals can establish their brilliance in digital and social communications.

As with all Bulldog Awards, the Media Relations program is judged by award-winning journalists including a Pulitzer Prize winner. This year's judges come from a number of different media outlets including The Washington Post, USA Today, Forbes and The Oregonian.

Sixty-one firms with one hundred and eight submissions will receive the coveted framed award certificate with the Grand Prize Winner for the 2016 Best Media Relations Campaign of the Year being honored with the beautiful custom-made crystal Bulldog Award. This year that honor will go to Ruder Finn who won 3 Bronze and a Silver in four categories including Best Health, Medicine & Fitness Campaign, Best Special Event/Stunt, Best Issue/Cause Advocacy Campaign and Best Not-for-Profit/Association/Government Campaign for their campaign Tour de Fox: Extreme Athletic Challenge for a Parkinson's Cure.

View the live Periscope announcement of the award winners here.

The full 2016 Bulldog Media Relations Awards winners are listed below.

Grand Prize Winner

2016 Best Media Relations Campaign of the Year
Ruder Finn
Tour de Fox: Extreme Athletic Challenge for a Parkinson's Cure

Gold Award Winners

Best Use of Personality/Celebrity
French/West/Vaughan
Unlikely Advocate Michael Vick Lobbies for Animal Welfare

Best Travel, Hospitality & Destinations Campaign
French/West/Vaughan
Showcasing the Best of the West - Dude Ranch-Style

Best General Business Campaign
Aflac
Aflac One Day Pay

Best Company Positioning/Branding
Pascale Communications, LLC
Imprimis Pharmaceuticals Campaign

Best Education/Public Service Campaign
Havas PR North America
Making the Community the Best Advocate for Arizona Teachers

Best Green Campaign
Havas PR North America
Earth To Paris: A Global Movement for Bold Planet Action

Best General Consumer Campaign
Flashpoint PR
A LEGO Ticket to Catch up on Star Wars

Best Special Event/Stunt
M&C Saatchi PR
A Sparkling U.S. Entry for NIRAV MODI

Best New Product Launch - Business
The Glover Park Group and DuPont Industrial Biosciences
Opening DuPont's Cellulosic Ethanol Plant

Best Issue/Cause Advocacy Campaign
Ruder Finn
A Future without Parkinson's: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Best Not-for-Profit/Association/Government Campaign
Ruder Finn
A Future without Parkinson's: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Best Health, Medicine & Fitness Campaign
Lippe Taylor
MonaLisa Touch: Improving a Woman's Gynecologic Health and Quality Of Life

Best New Product Launch - Consumer
Lippe Taylor
MonaLisa Touch: Improving a Woman's Gynecologic Health and Quality Of Life

Best Use of Broadcast Video - Business/Consumer
T-Mobile
April Fools' Pets Unleashed Video

Best Special Event/Stunt
T-Mobile
Earnings Call Drinking Games

Best Food & Beverages Campaign
PadillaCRT
Happy Birthday Blueberries - An American Fruit Turns 100 On National Public Radio

Best Use of Research - Business/Consumer
Deloitte
Deloitte: Insight into 2015 Holiday Shopping

Best Technology Campaign - Business
IBM
IBM Watson in 2015: The Dawn of the Cognitive Era

Best Online Newsroom - Business/Consumer
Singer Associates
The Richmond Standard: A Community-Driven News Source in Richmond, California

Silver Award Winners

Best Technology Campaign - Business
Rainier Communications
Sckipio - Consumer Re-Messaging Results in Unprecedented Media Coverage and Web Traffic for B2B Tech Startup

Best Campaign Under $100,000
French/West/Vaughan
NATHAN Pushes Potential of Media Relations

Best Campaign Under $10,000
French/West/Vaughan
Golf Driving PTSD Road to Recovery

Best New Product Launch - Consumer
MSR Communications
MSR's Clever Positioning and On-Point Execution Leads to Mainstream Adoption of The Womanizer by epi24

Best New Product Launch - Business
Aflac
Aflac One Day Pay

Best Food & Beverages Campaign
Havas PR North America
Welcome to Fox's Hometown: Fox Restaurant Concepts

Best Travel, Hospitality & Destinations Campaign
Havas PR North America
La French Tech at CES: Entrepreneur Is a French Word

Best Special Event/Stunt
Havas PR North America
La French Tech at CES: Entrepreneur Is a French Word

Best Not-for-Profit/Association/Government Campaign
Havas PR North America
Earth To Paris: A Global Movement for Bold Planet Action

Best Use of Research - Business/Consumer
Flashpoint PR
Keep Calm and Pedal On: Spire Sheds Light On Commuter Stress

Best Food & Beverages Campaign
Hunter Public Relations
NO MORE #DAIRYENVY: LACTAID® Helps Normalize Dairy Sensitivity & Lactose Intolerance

Best Use of Personality/Celebrity
MullenLowe
#DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts

Best Issue/Cause Advocacy Campaign
MullenLowe
#DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts

Best General Consumer Campaign
451 Marketing
Yankee Candle's Luke Bryan & Personalized Candles

Best Health, Medicine & Fitness Campaign
Ogilvy Public Relations
Covered California Statewide Bus Tour - "I'm In"

Best Not-for-Profit/Association/Government Campaign
Ogilvy Public Relations
Covered California Statewide Bus Tour - "I'm In"

Best Campaign Under $10,000
Tierney Communications and AmerisourceBergen
AmerisourceBergen Announcement of Three New Distribution Centers

Best Use of Personality/Celebrity
M&C Saatchi PR
Surf's Up at the Swatch Women's Pro

Best Special Event/Stunt
M&C Saatchi PR
Surf's Up at the Swatch Women's Pro

Best Use of Research - Business/Consumer
Burson-Marsteller
Bank of America: Shifting Perceptions and Fostering Conversations with Small Businesses

Best Not-for-Profit/Association/Government Campaign
Ruder Finn
Tour de Fox: Extreme Athletic Challenge for a Parkinson's Cure

Best Campaign Under $25,000
Tier One Partners
Smart Strategies Overcome a Small Budget: Tier One Partners Helps Little MC10 Make a Big Impact at CES

Best Campaign Under $50,000
Sweeney Marketing + PR
Jo-Ann Fabric and Craft Stores Local TV News Campaign

Best Use of Broadcast Video - Business/Consumer
Rogers & Cowan
Fast-Forward Girls 2015

Best Campaign Under $50,000
Scott Circle
Facing Addiction Launch and UNITE to Face Addiction Rally

Best Education/Public Service Campaign
MSLGROUP and HASS AVOCADO BOARD
Serving Up Fresh Relevance For Health Benefits of Aguacate

Best New Product Launch - Consumer
T-Mobile
The Launch of Binge On with Un-carrier X

Best Use of Social Media - Business/Consumer
Ogilvy Public Relations
Seize the Bar

Best Technology Campaign - Business
Ogilvy Public Relations
Seize the Bar

Best Response to Breaking News
Raffetto Herman Strategic Communications
Establishing MorphoTrust USA as the Thought Leader on Digital Identity& the Wallet-less Future

Best Campaign Under $25,000
PadillaCRT
It's On You: Inspiring the African American Community to Step Up and Save

Best Travel, Hospitality & Destinations Campaign
Smithsonian Institution
America Innovates: The Opening of an Innovation Wing

Best Campaign Under $100,000
Smithsonian Institution
Opening the Smithsonian's First Business History Exhibition

Best Issue/Cause Advocacy Campaign
MullenLowe
JetBlue's Soar with Reading: Solving the Problem of Book Deserts

Best Online Newsroom - Business/Consumer
Hilton Worldwide
Curio Impresses Media with Revamped Online Press Room

Best Company Positioning/Branding
IBM
IBM Watson in 2015: The Dawn of the Cognitive Era

Best General Business Campaign
Sparkpr
Cobalt Aircraft - Soaring To New Heights

Best General Consumer Campaign
The Howard Hughes Corporation
Seaport Studios

Best Special Event/Stunt
Touchpoint Communications
World's Largest Tea Party

Best Investment, Banking & Financial Services Campaign
Peppercomm
Wilmington Trust: Developing and leveraging a new brand positioning statement in the financial marketplace

Best Issue/Cause Advocacy Campaign
Singer Associates
Preserving Healthcare and Bioscience: A Campaign to Defeat the Proposed Golden State Warriors' Arena in Mission Bay

Bronze Award Winners

Best Use of Social Media - Business/Consumer
Murphy O'Brien Public Relations
The Beverly Hilton: Furthering Hotel Fandom

Best Travel, Hospitality & Destinations Campaign
Murphy O'Brien Public Relations
Malliouhana, An Auberge Resort: Opening Campaign

Best Campaign Under $50,000
Rainier Communications
Nano Dimension: Content-Continuum Strategy Catapults Startup from Stealth to Prominence

Best Special Event/Stunt
French/West/Vaughan
Riders by Lee Shines New Light on Body Positivity with Mirror, Mirror NYC Media Event

Best Online Newsroom - Business/Consumer
TheNewsMarket
The Las Vegas Convention and Visitors Authority (LVCVA) Newsroom

Best General Business Campaign
SHIFT Communications
Tracking Down Awareness For NPD Group's Checkout Tracking

Best New Product Launch - Consumer
LDWWgroup
Fathom Defines New Category: Social Impact Travel

Best Technology Campaign - Business
Bateman Group
HackerOne Takes on Internet Security with the Support of Hackers

Best Use of Research - Business/Consumer
Hill+Knowlton Strategies
The 2015 Aflac WorkForces Report

Best Food & Beverages Campaign
Coast Public Relations
Carl's Jr. All-Natural Burger Launch

Best New Product Launch - Consumer
Coast Public Relations
Carl's Jr. All-Natural Burger Launch

Best Not-for-Profit/Association/Government Campaign
Havas PR North America
Moving Mountains to Draw Attention to Sacred Navajo Land

Best Campaign Under $100,000
Havas PR North America
#GivingTuesday: The Day the World Gave Back

Best Use of Broadcast Video - Business/Consumer
Flashpoint PR
A LEGO Celebration of American Innovation

Best Special Event/Stunt
Flashpoint PR
A LEGO Celebration of American Innovation

Best Campaign Under $100,000
Flashpoint PR
A LEGO Celebration of American Innovation

Best Technology Campaign - Business
Affect
Affect Campaign for Visier: Making Human Resources Analytics a High-Profile Business Story

Best Company Positioning/Branding
Hunter Public Relations
MOTRIN® Make It Happen Weekends

Best Use of Social Media - Business/Consumer
MullenLowe
#DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts

Best Special Event/Stunt
451 Marketing
Heluva Good! Snack Combinator Tour

Best Campaign Under $50,000
M&C Saatchi PR
Surf's Up at the Swatch Women's Pro

Best Campaign Under $10,000
Pulp PR
Ziro: CES Debut

Best Not-for-Profit/Association/Government Campaign
Glover Park Group
C40 Cities at COP21: Elevating cities to the center of the global climate conversation

Best Health, Medicine & Fitness Campaign
Ruder Finn
Tour de Fox: Extreme Athletic Challenge for a Parkinson's Cure

Best Special Event/Stunt
Ruder Finn
Tour de Fox: Extreme Athletic Challenge for a Parkinson's Cure

Best Issue/Cause Advocacy Campaign
Ruder Finn
Tour de Fox: Extreme Athletic Challenge for a Parkinson's Cure

Best Use of Personality/Celebrity
Lippe Taylor
Cetaphil Celebrates Camp Wonder 15th Anniversary

Best Issue/Cause Advocacy Campaign
Lippe Taylor
Cetaphil Celebrates Camp Wonder 15th Anniversary

Best Food & Beverages Campaign
Zeno Group
Quaker® Keep Playing! With Chewy

Best New Product Launch - Business
Rogers & Cowan
Angry Birds 2- Bigger! Badder! Birdier! Launch

Best Response to Breaking News
Ruder Finn
Taking "failure" out of "heart failure" with Novartis' breakthrough treatment, Entresto

Best New Product Launch - Consumer
SHIFT
Find Your SOLS: Consumer Product Launch

Best Campaign Under $50,000
Fineman PR
Fineman PR Produces National Impact for HNTB

Best General Consumer Campaign
Ogilvy Public Relations
Seize the Bar

Best Investment, Banking & Financial Services Campaign
Porter Novelli
Aging in America: The Changing Face of Retirement

Best Campaign Under $50,000
PadillaCRT
Inspiring Mothers to Donate Cord Blood and Give Patients Hope

Best Not-for-Profit/Association/Government Campaign
SKDKnickerbocker
Katrina10: Resilient New Orleans

Best Health, Medicine & Fitness Campaign
Cigna and the Maryland Center for Health Equity (UMD School of Public Health)
Promoting Colorectal Screenings by Empowering Local Black Barbershops

Best Not-for-Profit/Association/Government Campaign
Smithsonian Institution
America Innovates: The Opening of an Innovation Wing

Best General Consumer Campaign
Voce Communications
Tile Holiday Gift Guide Campaign 2015

Best New Product Launch - Business
Tier One Partners
CONFIDENTIAL - Unveiling a Breakthrough Battery to Revolutionize the Energy Storage Industry

Best Education/Public Service Campaign
Version 2.0 Communications
BerkleeICE Fair Music Report: A Solution to the Music Industry's Unjust Compensation Structure

Best New Product Launch - Business
Sparkpr
Cassia Hub: Introducing a New Bluetooth Router for the Future Connected Home

Best Use of Social Media - Business/Consumer
Hilton Worldwide
Influencing Curiosity for Curio - a Burgeoning Hotel Brand

Best Use of Research - Business/Consumer
GS&F
Tractor Supply Company 2015 Backyard Chicken Survey

Best Campaign Under $100,000
GS&F
Operation FINALLY HOME "A Weight Off Their Shoulders" 10th Anniversary Campaign

Best Special Event/Stunt
ATW Communications
Carlo Rossi Pink Inspirations Day

Best Use of Personality/Celebrity
3rd Coast PR
Changing How Millennial Women Think of Personal Safety With SABRE

About Bulldog Reporter

Bulldog Reporter is the leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance. Bulldog Reporter publishes the industry's best-read, widest distributed trade journal, Bulldog Reporter's Daily 'Dog. In addition, the company publishes a daily online newsletter -- Inside Health Media -- that focuses on media relations, and provides media list and media intelligence services through its Media Pro online directory. Bulldog Reporter also offers complete media monitoring and analysis services. Bulldog Reporter presents industry awards competitions -- the Bulldog Awards -- which recognize excellence in multiple categories including corporate social responsibility, media relations, digital and social marketing, not-for-profit and overall outstanding professional performance.

Contact:
Whitney Zelmer
613 878 7344
whitney.zelmer@bulldogreporter.com


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