Mars Chairman highlighted how Mutuality is crucial to business success

New York, USA, (01 July, 2015) –Victoria Mars, Chairman of Mars, Incorporated Board of Directors, has spoken of the importance of mutuality in driving business growth, as part of a session called “Beyond Growth” at the annual Consumer Goods Forum.

Victoria attended to speak to the more than 1,000 manufacturers and suppliers who gathered in New York City between June 23 – 26 to hear from the consumer goods industry’s foremost innovators.

She highlighted how Mars’ approach to business, driven by its commitment to the Five Principles of Quality, Efficiency, Responsibility, Mutuality and Freedom, creates a distinctive culture which allows growth that the business can be proud of. Her remarks highlighted Mutuality as important to all Mars’ relationships, with Associates, customers, consumers, farmers in the supply chain and the planet, in order to drive positive and sustainable growth.

Victoria demonstrated examples of collaborative programs like Mars joining with the World Cocoa Foundation to launch CocoaAction, as well as the L3F social investment fund to back projects that improve sustainable sourcing among smallholder farmers. She said that, “We must look at ‘mutuality’ as something that’s not a by-product of success, but the source of our success. If we do all that, we will generate growth we are proud of.”

About the Consumer Goods Forum

The Consumer Goods Forum is a global, parity-based industry network. It is made up of the CEOs and senior management of some 400 retailers, manufacturers, service providers and other stakeholders across 70 countries. The Consumer Goods Forum Vision is “Better Lives Through Better Business” and their Mission is “Bringing together consumer goods manufacturers and retailers in pursuit of business practices for efficiency and positive change across our industry benefitting shoppers, consumers, and the world without impeding competition.” The organization’s areas of strategic focus include Sustainability, Product Safety, Health and Wellness, Value Chain & Standards, and Knowledge and Best Practice Sharing.

http://www.theconsumergoodsforum.com

About Mars, Incorporated

Mars, Incorporated is a private, family-owned business with more than a century of history and some of the best-loved brands in the world including M&M'S^®, PEDIGREE^®, DOUBLEMINT^® and UNCLE BEN’S^®. Headquartered in McLean, VA, Mars has more than $33 billion in sales from six diverse business segments: Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 75,000 Associates across 73 countries are united by the company’s Five Principles: Quality, Efficiency, Responsibility, Mutuality and Freedom and strive every day to create relationships with stakeholders that deliver growth we are proud of as a company.

For more information about Mars, Incorporated, please visit www.mars.com. Follow us on Facebook, Twitter, LinkedIn and YouTube.