Oakland, CA - (NewMediaWire) - December 12, 2013 - Seventy-nine winners of the 2013 Bulldog Digital/Social PR Awards for Excellence in Online Communications were announced today by Bulldog Reporter.  Winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Awards Digital/Social Awards Hall of Fame magazine, which is to be published in January 2014 and in Bulldog Reporter’s Daily ‘Dog online trade journal and through Bulldog Reporter's social media channels.

Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer.  Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity. 

This year’s Grand Prize for Digital/Social Communications Campaign of the Year was awarded to Marcus Thomas LLC for their entry titled “Krylon® ColorMaster™ Challenge: 24 Projects in 24 Hours”, which was awarded two Gold Digital/Social awards for Best Use of Video in a Digital/Social Environment and Digital/Social Communications Campaign of the Year plus a Silver award for Best Microsite or Specialized Website.

Bulldog Reporter publishes the Daily ‘Dog online trade journal, the PR/communication industry’s largest circulation publication, and is the industry’s premier provider of professional development events and materials.

Here is a complete list of  the 2013 Bulldog Digital/Social PR Awards Winners:

 

Digital/Social Communications Campaign of the Year

Grand Prize Winner

Krylon® ColorMaster™ Challenge: 24 Projects in 24 Hours

For

Marcus Thomas LLC

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaig

Gold

E3 2013 Next Gen Video Game Console Reveal

For

Entertainment Software Association

 

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign

Silver

SummerSlam Goes Social

For

WWE

 

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign

Bronze

Digital Marketing Paves The Road to the 2013 NCAA® Men’s Final Four®

For

Communications 21

 

Best Use of Digital in a B2B Technology Campaign

Gold

SAS & Teradata–Heroes of Analytics

For

French/West/Vaughan

 

Best Use of Digital in a B2B Technology Campaign

Silver

Metrics Not Myths

For

Adobe

 

Best Use of Digital in a B2B Technology Campaign

Bronze

ITinvolve: Inherently Social, Unabashedly Transformative

For

e-Rainmaker Public Relations

 

Best Blog for an Agency/Consultancy

Gold

Whose Deal Is It Anyway?

For

Hellerman Baretz Communications

 

Best Blog (Company/Organization)

Gold

Skanska USA Blog “Constructive Thinking”

For

InkHouse

 

Best Blog (Company/Organization)

Silver

@C21 – Home Matters Blog

For

Mullen

 

Best Blog (Company/Organization)

Bronze

Kaiser Permanente Care Stories

For

Kaiser Permanente

 

Best Crisis Response

Gold

Crisis Response to Hurricane Sandy

For

Con Edison

 

Best Crisis Response

Silver

Making a Difference for a Newtown Family

For

Havas PR North America

 

Best Crisis Response

Bronze

McAfee DAT Crisis

For

Lewis PR

 

Digitally/Socially Engaged Brand of the Year

Gold

The Formula for Success: How Finn Partners Engineered an Engaged Social Community for IEEE

For

Finn Partners

 

Digitally/Socially Engaged Brand of the Year

Silver

Euro-Pro Social Media (Shark and Ninja brands)

For

Alpaytac

 

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign

Gold

Tetra Pak’s “Milk Unleashed” Educational Campaign Helps Moms Get Their Kids to Drink More Milk – Anytime, Anywhere

For

Phelps

 

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign

Silver

Seattle’s Best Coffee “Black Friday Coffee Break”

For

Zeno Group and Seattle’s Best Coffee

 

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign

Bronze

Milk’s Breakfast Blitz

For

MilkPEP and Weber Shandwick

 

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign

Honorable Mention

Make Friends With Gevalia & Clever Girls

For

Clever Girls Collective

 

Best Use of Digital/Social for a Banking/Financial Services Campaign

Gold

Future Proof Your Pension Fund

For

State Street

 

Best Use of Digital/Social for a Banking/Financial Services Campaign

Silver

AIG, Inc., Burson-Marsteller, Proof Integrated Communications and PSB, AIG's Global Launch of CyberEdge

For

Burson Marsteller

 

Best Use of Digital/Social for a Banking/Financial Services Campaign

Bronze

Likes, tweets and...finances? How Fifth Third Bank used social media to build consumer relationships

For

Finn Partners

 

Best Online Employee Communications

Gold

Unlocking Next Now: TrendsU

For

Havas PR North America

 

Best Online Employee Communications

Silver

Helping American Airlines People Connect, Communicate and Collaborate with New Jetnet

For

American Airlines with Weber Shandwick

 

Best Online Employee Communications

Bronze

Diageo North America’s Main Ingredient

For

Diageo North America

 

Best Organizational E-Newsletter External

Gold

Deveney Communiqué

For

Deveney Communication

 

Best Organizational E-Newsletter External

Silver

Monrovia “Plant Savvy” Gardening E-Newsletter

For

Phelps

 

Best Organizational E-Newsletter External

Bronze

Braden Fellman E-newsletter

For

Communications 21

 

Best Organizational E-Newsletter External

Honorable Mention

National News

For

American National University

 

Best Online Newsroom of the Year

Gold

The Network: Cisco’s Online Newsroom

For

Cisco

 

Best Online Newsroom of the Year

Silver

Re-Launch of NissanNews.com/InfinitiNews.com

For

Wieck

 

Best Digital/Social Word of Mouth Campaign

Gold

Clorox Cleans Up the ICK

For

The Clorox Company with Ketchum

 

Best Digital/Social Word of Mouth Campaign

Silver

Zeno Group breaks Brocade acquisition news through Twitter

For

Zeno Group

 

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility

Gold

Fighting Breast Cancer with the Power of Digital Storytelling

For

Havas PR North America

 

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility

Silver

The Allstate Foundation Purple Purse Campaign

For

The Allstate Foundation and Zeno Group

 

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility

Bronze

The PEDIGREE Feeding Project

For

Mars Petcare and Weber Shandwick

 

Best Use of Digital/Social for a Consumer Technology Campaign

Gold

Olympus “Road to Whistler”

For

Mullen

 

Best Use of Digital/Social for a Consumer Technology Campaign

Silver

The Warner Sound Captured by Nikon

For

MWW

 

Best Use of Digital/Social for a Consumer Technology Campaign

Bronze

RadioShack Recharge: Powering Up Influencers and Attendees at SXSW

For

RadioShack with Weber Shandwick

 

Digital/Social Communications Campaign of the Year

Gold

Krylon® ColorMaster™ Challenge: 24 Projects in 24 Hours

For

Marcus Thomas LLC

 

 

Digital/Social Communications Campaign of the Year

Silver

More Than Motion: Online Community Educates About the Full Range of Parkinson’s Disease Symptoms

For

Cooney/Waters Group

 

Digital/Social Communications Campaign of the Year

Bronze

Blimp-borne radar protecting American interests

For

Raytheon Integrated Defense Systems

 

Digital/Social Communications Campaign of the Year

Honorable Mention

Pampers Beautiful Morning Moments Facebook Chat with Jewel

For

PR Newswire, MultiVu

 

Best Use of Digital/Social for Higher Education Marketing

Gold

McGraw-Hill Education: A Beacon of Digital Learning within a Digital Space

For

RF|Binder Partners

 

Best Use of Digital/Social for Higher Education Marketing

Silver

Using Social Media to Connect MIT Sloan’s Experts with Major Media Opportunities

For

Schneider Associates

 

Best Use of Digital/Social for Higher Education Marketing

Bronze

NC State University Social Media

For

French/West/Vaughan

 

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign

Gold

KA-POW! AZO Girl to the Rescue!

For

The Thomas Collective

 

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign

Silver

More Than Motion: Online Community Educates About the Full Range of Parkinson’s Disease Symptoms

For

Cooney/Waters Group

 

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign

Bronze

Summer of Hope

For

City of Hope

 

Best Measurement of Digital/Social Communications

Gold

Bleach it Away

For

The Clorox Company with Ketchum

 

Best Measurement of Digital/Social Communications

Silver

From Transactions to Transformation: Bringing MasterCard to the Conversation

For

MasterCard

 

Best Measurement of Digital/Social Communications

Bronze

VMware vCloud

For

Lewis PR

 

Best Microsite or Specialized Website

Gold

Fake Weed and Zombies: How one public health initiative stepped

outside the box

For

Octane Public Relations & Advertising & APRA

 

Best Microsite or Specialized Website

Silver

Krylon® ColorMaster™ Challenge: 24 Projects in 24 Hours

For

Marcus Thomas LLC

 

Best Microsite or Specialized Website

Bronze

Honoring a Newtown Victim by Celebrating Her Passion for Art

For

Havas PR North America

 

Best New or Redesigned Website of the Year

Gold

Peelschools.org Website Redesign

For

Peel District School Board

 

Best New or Redesigned Website of the Year

Silver

Empowering Virginians to ‘Value their Power’

For

GolinHarris and Virginia Energy Sense

 

Best New or Redesigned Website of the Year

Bronze

The Tchotchke Challenge: Repositioning MediScripts for Success in the Digital World

For

Makovsky

 

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

Gold

Blimp-borne radar protecting American interests

For

Raytheon Integrated Defense Systems

 

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

Silver

Fake Weed and Zombies: How one public health initiative stepped outside the box

For

Octane Public Relations & Advertising & APRA

 

Best Use of Digital/Social in a Public Affairs/Awareness Campaign

Bronze

The Learning Community: Survival to Success for Kids in Poverty

For

Carroll Communications

 

Best Use of Digital/Social to Pitch Traditional Media

Gold

Get back UP Today

For

Bouvier Kelly

 

Best Use of Search Engine Optimization in a Campaign

Gold

Debunking the Baby Carrot Myth

For

Ron Sachs Communications

 

Best Use of Search Engine Optimization in a Campaign

Silver

Sweet SEO Success for Sunshine Sweet Corn

For

CRT/tanaka

 

Best Online/Social Media Community of the Year

Gold

Likes, tweets and...finances? How Fifth Third Bank used social media to build consumer relationships

For

Finn Partners

 

Best Online/Social Media Community of the Year

Silver

Chevrolet for Community of the Year

For

FleishmanHillard

 

Best Online/Social Media Community of the Year

Bronze

Best use of Instagram

For

Zeno Group and Four Seasons Hotels and Resorts

 

Best Social Network Messaging Strategy

Gold

More Than Motion: Online Community Educates About the Full Range of Parkinson’s Disease Symptoms

For

Cooney/Waters Group

 

Best Social Network Messaging Strategy

Silver

Bausch + Lomb’s Vision Experts

For

Zeno Group

 

Best Social Network Messaging Strategy

Bronze

Engaging Doctors and Experts Through Thought Leadership on Twitter

For

The Doctors Company

 

Best Social Network Messaging Strategy

Honorable Mention

Cisco’s Corporate Social Channels

For

Cisco

 

Best Use of Digital/Social for a Travel/Hospitality Campaign

Gold

JetBlue Election Protection

For

Mullen

 

Best Use of Digital/Social for a Travel/Hospitality Campaign

Silver

Affinia Hotels Partners with Boo, the World’s Cutest Dog

For

Quinn & Co Public Relations

 

Best Use of Digital/Social for a Travel/Hospitality Campaign

Bronze

Blogging Florida

For

Diamond PR

 

Best Use of Video in a Digital/Social Environment

Gold

Krylon® ColorMaster™ Challenge: 24 Projects in 24 Hours

For

Marcus Thomas LLC

 

Best Use of Video in a Digital/Social Environment

Silver

Online Experience Imitates Life to Save Lives

For

Exponent Public Relations

 

Best Use of Video in a Digital/Social Environment

Bronze

IMS “Human Motorcycles” Campaign

For

i.d.e.a. and Advanstar

 

Best Use of Video in a Digital/Social Environment

Honorable Mention

REFUEL: A New Audience and Usage Occasion for Chocolate Milk

For

MilkPEP and Weber Shandwick

 

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